Mobile Matters: The Impact of Mobile Games for Europe

Mobile games have become one of the most widely enjoyed forms of entertainment in Europe, reaching hundreds of millions of players and helping shape the future of the creative and digital economy.

Commissioned by King and developed with research partner Nordicity, Mobile Matters explores the role mobile games play across Europe today, from economic contribution and innovation to creativity, digital skills and social impact.

The report highlights:

• €5.89bn contributed to the European economy in 2025
• More than 63,000 jobs supported across Europe
• The role mobile games play in creativity, innovation and digital confidence
• How mobile games have broadened access to play and become part of everyday life

As technology and digital entertainment continue to evolve rapidly, the report aims to contribute to a broader understanding of how mobile games are created, operated and experienced by millions of players across Europe every day.