Hello! Welcome to the King Privacy Policy. This policy describes how King collects, uses, processes and shares information about you.
This Privacy Policy applies to your download, access and/or use of King Games, whether on your computer, on a mobile device, on our website www.king.com (the "Website") or any other website, device or platform (each a "Game" and together the “Games”). It also applies to our Marketing and Advertising activities on all platforms and other Services that we will provide to you from time to time including campaigns with influencers. This Privacy Policy also applies to any other Services that we may provide in relation to our Games or our Website, such as customer support, social media, community channels and other websites that we may operate from time to time such as candycrushsaga.com (we refer to all our Games and other services collectively as our "Services").
If you are a resident of Korea, please see our Privacy Policy Addendum for Korea.
If you apply for a job at King, this Privacy Policy does not apply to you, you can visit the Candidate Privacy Notice here.
When you download, access and/or play our Games, or interact with our Websites or other Services you acknowledge the collection and use of your information in accordance with this Privacy Policy, including King’s and our advertising partners’ use of your data for targeted advertising purposes as described in the Marketing and Advertising sections of this Privacy Policy. Those sections also explain how you can opt in or out of the use of your personal information for targeted advertising purposes. If you have any concerns about providing information to us, or it being used as described in this Privacy Policy, you should not use our Games or other Services.
This Privacy Policy was last updated on 26.2.2026.
When you download, access and/or play our Games or use our other Services, we collect information about you. Most of this information comes directly from you or your device, such as device information, country, region, and game-play information. We use this information to provide our Games and Services to you, including for the purposes of optimization, preventing fraud, customising in-game offers and verifying purchases. We will also use it for the other purposes set out in this Privacy Policy, including for Marketing and Advertising purposes.
Most of the information that we collect about you comes directly from you when you play our Games, or interact with our Websites, advertising or other Services. Broadly, the information we collect about you relates to the type of device you are using, how you play our Games (such as levels attempted and purchases made) and will include information that you submit when creating an account with us or which you allow us to access when you connect to your Social Network accounts through our Games or other Services. We will also collect information from advertising platforms and partners and other third parties such as information about your purchases and interests.
In more detail, depending on which of our Services you interact with, we will collect and process the following types of information:
We will collect device level identifiers and other information associated with those identifiers including:
When you make a purchase in our mobile apps or purchase gift vouchers for our Games, our payment service provider will collect certain payment information from you. This information is unreadable by King. Unless otherwise stated, we do not collect or retain credit card information. However, our payment service providers will provide us with information about your purchases so that we know if thea purchase has been successful. For details on how your payment information is processed and managed, please refer to the privacy policies and terms and conditions of our payment service providers.
We will from time to time ask you for your consent to collect other information from you or your device. For instance, we will invite you to allow us to access your contacts to enable us to invite them to play our Games with you. If we do this or something similar, we will tell you what information we would like to collect, why we need it and what we will use it for.
We, our partners and Group Companies, will use this information:
We will also share your information with third party publishers who develop and provide Games and other Services to you on our behalf.
We analyze and use the information that we collect on a de-identified or aggregated basis for product development, to analyze the performance of our Games, to troubleshoot and to improve and optimize our Games to ensure the best player experience for our players as a whole.
A more detailed description of some of the ways that we use your information is set out below and in the other sections of this Privacy Policy, including our section containing disclosures for US residents.
We use your information to enable us to provide our Websites, advertising and other Services to you and to optimize all of them so that we can make them the best they can be for you and all our players. This will include use and analysis of aggregated data to make sure that our Websites work properly on all devices and are as enjoyable as they can be for all our players.
We use Artificial Intelligence (AI) to personalize gameplay elements, such as adjusting level difficulty based on your progress, for example by suggesting challenges suited to your skill level and offering in-game items like boosters or lives at the moments they are most relevant to you. Additionally, we optimize game features and monetisation strategies by tailoring special offers and personalized deals based on your playing habits or preferences. AI also enhances customer support by analyzing query details, gameplay data, and other relevant information to route your requests to the most appropriate support resources.
Some of our Services include chat functionality. allowing players to send messages to other players. Your messages will be used and stored by us: (a) to convey your messages; and (b) to enable you and your recipients to view your message history where supported (although please note that your in-game chat history may become inaccessible after some time). We reserve the right to monitor and review the content of your messages, in accordance with applicable laws and regulations, including by using automatic filters and/or AI tools, to prevent toxic and abusive behaviors and to ensure that you are complying with our Terms of Use. We also reserve the right to prevent your use of our chat service(s) or to block the sending of any message for any reason. We will not use the content of your chat messages for any other purpose.
We use your information, including information that you provide directly to us in communications, to provide you with support through our customer service channels at your request when you need it. We will also use this information to contact you, for example as part of customer service or to send you updates about our Services. Finally, we will use your information to manage your account and relationship with us and improve your experience when you use our Services.
One of our customer service channels is the King Community website (https://community.king.com). For information about what information we collect and process when you use the King Community website, see Visiting our Websites below.
We use analytics tools, which will include third party analytics tools, to collect information about how you play our Games or use our other Services. Those tools will use cookies or other similar tracking technologies. We will use your information to carry out research, surveys or to engage directly with you, for example by sending you communications (including by email), for these purposes. We will also create reports, analysis, or similar services for use by us for the purposes of research or business intelligence, for example to track potential problems or trends with our Services, or to test out new game features and content.
We have several social and community channels which we use to communicate with our players. If you choose to interact with those channels, we will receive your information and use it in connection with those channels, including to engage with you. We may also republish your posts to those channels and these will be available to those with access to those channels, which may be public.
From time to time we will run promotions or competitions during which we will collect certain personal information from you, such as your name, address, post code, email address or other information or content submitted in order for you to claim a prize. Those competitions will have their own specific terms and conditions, but we will use personal information that you provide in relation to that competition for the purposes of running the competition. We will also publish the names and entries of competition entrants. That information will also be combined with your King Profile and other account information and will be processed, stored, and shared in accordance with this Privacy Policy.
When you scan a QR code either to invite friends to download any of our Games, or to participate in promotions and similar activities, we will collect information from you, such as your device ID, your location, your unique visitor ID, the device used, IP address, time and date of the scanning. If a third party provides the QR code they will collect this information from you and we encourage you to read their privacy policy to know how they will process your personal information.
We will use personal information that we hold to prevent cheating, toxic and abusive behavior, illegal activity or fraud. We may monitor our Games and other Services using different tools, including AI tools, to detect such activities. We will process your personal information to monitor your account for anomalous player behavior. This helps us ensure the Game is fair between players.
We will also need to pass your information to fraud prevention agencies and other organizations involved in crime and fraud prevention, such as the police or other public bodies or entities where we are required to do so.
We will use your information as required or permitted by any applicable law. For example, if you live in the European Union, this includes providing VAT invoices where we are required to do so by applicable law or where requested by you.
When you visit our Websites, such as https://community.king.com, https://king.com, https://candycrushsaga.com, and other Websites operated by us (“Websites”), we collect information about you, such as details about how you use and interact with such Websites. We will use the information we collect about you for a number of purposes, including operating and optimizing the Websites, in connection with our advertising purposes, and for research or analysis.
The information we collect and process about you when you visit our Websites includes:
We use this information:
When you make purchases on or through our Websites, our payment service provider partners will collect certain payment information from you. This information is unreadable by King. Unless otherwise stated we do not collect or retain credit card information. However, our payment service providers will provide us with information about your purchases so that we know if the purchase has been successful. For details on how your payment information is processed and managed, please refer to the privacy policies and terms and conditions of our payment service providers.
When using the King Community online forum, please be aware that in addition to your name, any questions, answers, comments or submissions that you post will be publicly available and any data you provide can be read and/or used by other users. You should therefore only share content that you are comfortable sharing publicly.
You can choose to use a third party social network (such as Facebook) to add information to your King Profile or to connect to your account. If you do this, then your personal information will be visible to other players and we will also use it for the other purposes set out in this Privacy Policy, including for Marketing and Advertising.
When you play our Games either with, or without creating an account, we will give you a randomly generated unique identifier known as a "King Profile". If you choose to create an account this will add your personal information to your “King Profile”, such as your first and last name, avatar, email address or other information. We can then identify you with your personal information.
Your King Profile and some of the information it contains will be visible to other users of our Services. If you choose to create an account by adding personal information to your King Profile, it will be visible to your friends and other players anywhere in the world.
Where we make this available, you can choose to log in to your King Profile using your account details with a third party network, such as Facebook or Apple. If you do this, you will be able to use your account to log in on multiple devices and synchronise progress across those devices. Where available, you will also be able to see which of your friends are playing the same Game and their progress through the Games (and they will be able to see you and your progress), or access other functionality we make available in our Games and other Services, such as inviting friends to play, asking other players for lives and one-to-one messaging.
If you log in to your King Profile using your Facebook account details, we will receive some of your Facebook account information. If you choose to play our Games online on the desktop version of Facebook, your basic Facebook account information will automatically be associated with your King Profile. Exactly what information we receive will depend on your settings in your Facebook account, but typically we will receive your basic public profile information such as your username, age range, gender, chosen language, country, as well as your email address and friend list if you permit us to access this information.
We will also collect the email account associated with your Facebook account and the name and avatar of those of your Facebook friends that are already playing our Games, if you allow access. If you provide us with your email address we will from time to time use that email address to send you marketing emails about our other Games and Services, in accordance with applicable laws. To opt out, see Opting-out of direct marketing from King below.
Logging in with Facebook will not allow us to post anything to your page without your permission and we will not receive any information about your Facebook friends who do not play our Games. If you do not wish your Facebook friends to be able to see you and your progression in our Games, you can prevent this by disconnecting from Facebook within our Games and updating your app permissions for our Games from within your Facebook settings.
We would recommend that you read Facebook’s Privacy Policy (https://www.facebook.com/privacy/policy/) and review your privacy settings from time to time to make sure that you understand fully how your Facebook data is shared.
If you log in to your King Profile using your Apple account details, we will receive some of your Apple account information. Exactly what information we receive will depend on your settings in your Apple account, but typically we will receive your basic public profile information such as your name and email address. You can revoke future access to your information at any time by following the steps at https://www.apple.com/uk/privacy/control/
We would recommend that you read Apple’s Privacy Policy (https://www.apple.com/legal/privacy/en-ww/) and review your privacy settings from time to time to make sure that you understand fully how your Apple data is shared.
Where we record your preferences as permitting us to do so, (see further below on how to change your preferences) we and our third-party partners use information collected about you, to send you marketing communications about our Games, offers and other Services based on your interests and location. For example, based on your permissions, we will send emails to your email address; place King ads on third party websites, apps and Internet-connected devices; serve ads within our games; or send marketing push notifications on your device
We will use the information that we hold about you to promote our Games and other Services or those of our Group Companies in a number of ways. This might include:
We use information about you to try to make sure you only see marketing from us that might be of interest to you. This includes using information that we will have about you, such as:
When we market our Games in media published by other companies, we use various third-party marketing partners to assist us on our behalf, and we will share information which we have collected about you with such third parties for these purposes.
Our marketing partners will help us to serve ads to you by combining this information with data which they have collected about you elsewhere. They collect this information when you use their services or the websites and services of third parties. Our partners use this information to make assumptions about the kinds of advertising you would prefer to see. If they determine that you would be interested to see an advert for our Games or other Services, they will serve you with a King ad while you are using other websites and services.
By accepting this Privacy Policy and downloading or continuing to play our Games, and unless you opt out of targeted advertising as explained in this section, you consent to our marketing partners collecting and using information about you to improve advertising, targeting and measurement systems as described in their privacy policies.
This Privacy Policy does not apply to the collection of your information by our marketing partners. We recommend that you review our partners’ privacy policies for more information. A list of our marketing partners and their privacy policies can be found here.
At any time, you can exercise your choices by managing the type of direct marketing communication we send you in the following ways:
You should note that if you opt out of receiving targeted advertising, you will still see advertising and you will see advertising for King products, but that advertising will not be targeted using your personal information.
Our Games include advertising for third party products and services.
King and our advertising partners collect and use information about you to improve advertising, targeting and measurement systems so that we can show you relevant third party ads in our Games.
King participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. King uses the Consent Management Platform (CMP) with the identification number 28.
Where applicable, we use a CMP to gather consent and permissions for our advertising based activity. Where local laws allow, we will opt you into targeted advertising by default. You can change your preferences at any time in the Privacy and Security settings of our Games.
We use information that we hold about you to better target ads for third party products and services to players that might be most interested in them. These ads will be shown to you within our Games or Services.
We use ad identifiers and other information that we collect about you as described in this Privacy Policy so that you only see ads in our Games that might be of interest to you. This includes information such as:
When you play our Games or use our other Services, identifiers and other information from your device is collected and shared with our advertising partners to enable the technical delivery of ads to your device.
Our advertising partners will combine this information with information which they have collected about you when you use their services (or the websites or services of third parties) to serve you more relevant ads in our Games, to improve the accuracy of their targeting and measurement systems , and for other related uses described in each partner’s privacy policies.
If you consent to, or are opted into, the collection and use of your data for targeted advertising purposes by our advertising partners your information will be used as set out in this section and as further described in our partners' privacy policies. We recommend that you review our advertising partners’ privacy policies for more information. A list of our advertising partners and their Privacy Policies can be found here. To refuse or withdraw your consent, see How to adjust your preferences for targeted advertising.
You can choose to prevent your device's ad identifier being used for interest-based advertising (referred as “personalized ads”, “cross-contextual ads” or “targeted ads”) by updating the settings on your device.
When we record that your preference is not to be shown targeted advertising, you will still be able to play our Games and you will still see advertising in our Games, but those ads will not be targeted using information that our advertising partners hold or collect about you. However, you will still receive ads based on criteria such as the Game you are playing, the content of that Game, or the region in which your device is located.
Players in the United States should review the US residents section to know more about the sale and sharing of personal information and options available to residents of some states.
If you are not in the United States and would prefer that your personal information is not processed to receive targeted ads in a particular Game, you can update your preferences via the Privacy and Security setting in that Game. You can also submit an opt-out request for all of our Games here. Please note that outside of US states with applicable privacy laws, even if you have opted-out of targeted ads in our Games, you may still receive targeted ads from Facebook. If you would prefer that Facebook does not use your personal information for targeted ads, you need to log into your Facebook account and update your settings there.
Opting out of targeted advertising at device level: You can choose to prevent your device's ad identifier being shared and used for targeted advertising by changing the settings of your device. On some devices it may be possible to reset your device's ad identifier. Settings vary from device to device but you will usually find the ad identifier settings under "Privacy", “Tracking” or "Ads" in your device's settings. If you live in the USA, the EEA or Canada, you can also opt-out from the collection of your information by some or all of our advertising partners who participate in the Digital Advertising Alliance by visiting http://www.aboutads.info/choices/ (for US users), http://www.youronlinechoices.com/ (for EEA users) or http://youradchoices.ca/choices (for Canadian users). You can also click on the AdChoices logo within an advertisement (where available).
To provide our Games and other Services, Websites and targeted advertising, we use ad identifiers, cookies and similar technologies. This section describes our use of these technologies and how you can manage your preferences.
We use ad identifiers, cookies and similar technologies to provide our Services to you and to collect information from your device. For example, these technologies allow us and our third party advertising partners to:
For more information on the cookies we use and why we use them, please see here.
Ad identifiers are identifiers such as the Android advertising ID and/or Apple's ID for advertisers (the ‘IDFA’), which are uniquely associated with your device. Similar technologies include tracking pixels within ads. These technologies allow companies (including marketers and advertisers) to recognize your device when you use websites and applications.
Cookies are small text files that are stored by your browser on your desktop computer or mobile device. You can withdraw your consent to cookies by updating the settings within your browser or by using the cookie settings on our Websites. For more information about cookies, you can visit the cookie policy here.
You have certain rights in connection with your personal information and how we handle it. You can exercise these rights at any time by contacting us via any of the methods set out in the Contact Us section below. Users located in the United States should review the US residents section below.
Those rights include:
Residents of some US states may also designate an agent to make requests to exercise your rights as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney.
For the reporting information required by California Code Regulations Title 11 § 7102, please click here.
In accordance with our Terms of Use you must be over a certain age to play our Games and use our Services, depending on where you live. For more details, please refer to your jurisdiction's applicable laws. We do not knowingly collect or solicit personal information from or target interest-based advertising to anyone under the age of 13 or a higher age where required by local law, or knowingly allow anyone under the age of 13 to use our Games and Services. If you believe that we might have any information from or about a child under this age, please Contact Us. In the event that we learn that we have collected personal information from a child under this age, we will delete that information as quickly as possible.
This Privacy Policy contains further details about:
In addition to what is described in this Privacy Policy, we will also share your information:
We will also share your information with our service providers if necessary to enable them to provide services to us.
Any information, including personal information you reveal in a bulletin board, message board, chat room or other public forum is publicly viewable.
King takes appropriate technical, organizational and physical security measures to protect your information from unauthorized access, loss and misuse. In addition, we request that our partners who process personal information on our behalf take a range of security measures designed to help protect your personal information and maintain an appropriate level of security. However, we cannot guarantee the absolute security of your information online and offline, as the internet by its nature is not a secure environment and security risks constantly evolve. As such, you should always take care when sharing your information online.
King maintains and keeps your personal information confidential, unless it is not confidential by nature, for example publicly-available information like user-generated content, leaderboard rankings and scores, or information that you post or publish on your social media.
In each case where we process your information, we do so lawfully in accordance with one of the legal basis set out under European data protection law. The legal basis which we rely upon are the following:
Where we ask for your consent to use your information for any other purpose, we will make this clear at the point of collection and will inform you how you can withdraw your consent.
In this Privacy Policy we have explained how you can opt out of certain types of processing that we undertake. Where processing is based on your consent, you can withdraw that consent at any time as described in this Privacy Policy. Nonetheless, if you play our Games we will collect some personal information about you and process it as otherwise described in this Privacy Policy. If you do not wish us to collect any personal information about you, you should not play our Games or use our Services.
We will keep your information for as long as your account is active or we consider necessary for the purposes described in our Privacy Policy. We will also retain and use your information for as long as is required in order to comply with our legal obligations.
We store your information on servers that we control some of which are based in the EEA and UK. We will also use servers and engage providers that are located outside the EEA and UK in order to process and store your information and to provide services to us.
We may transfer your information to Group Companies or third parties in jurisdictions outside of where you live, including outside of the EEA, the UK, Switzerland and Canada (including Quebec), such as the United States. Please note that these jurisdictions will not have the same data protection laws as your jurisdiction and there may be legal means for courts, law enforcement and national security authorities in those jurisdictions to require access to your information. We take steps to ensure that there are adequate safeguards and mechanisms in place (for example, the use of EU model clauses) to allow the transfer of your information across borders outside of your jurisdiction.
Please note that a different version of this Privacy Policy applies if you live in South Korea (please see https://king.com/ko/privacyPolicy).
When you visit our offices, we collect and process personal information to ensure secure access, monitor activity, and maintain accurate records. This includes information you provide during check-in through our visitor management system, such as your name, contact details, photograph, purpose of visit, host information (if applicable), and the date and time of your visit. Additionally, our CCTV systems may capture video footage as you enter, move through, or exit our premises. This data is processed in accordance with this Privacy Policy and retained only for the necessary duration to meet operational and legal requirements.
We will update this Privacy Policy from time to time and we will post the updated Privacy Policy on this page. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published, unless otherwise stated.
In addition to the information provided throughout this Privacy Policy, state privacy laws in the United States require that we disclose to consumers in those states additional information about the processing of their personal information. Below we describe the purposes for which we use and disclose personal information and, for each purpose, the categories of personal information we use and disclose and the categories of third parties to whom we disclose the personal information.
King is not responsible for the privacy practices of its Group Companies and the use of your personal information by its Group Companies will be governed by those specific companies’ privacy policies, which you will find on each company’s website.
Residents of some states have certain rights in relation to their personal information. We describe below the rights that will be available to you, depending on your state of residence.
Right to Request Access to Your Personal Information
You may have the right to request, up to two times in a 12-month period, access to the personal information we have collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties and service providers to whom we sell, share, or disclose it. Please note that certain information will be exempt from such requests under applicable law.
Right to Request Correction of Your Personal Information
You may have the right to request that in certain circumstances we correct personal information that we have collected about you. Some information will be exempt from such requests under applicable law.
Right to Request Deletion of Your Personal Information
You may also have the right to request that we delete personal information that we have collected from or about you. Some personal information will be exempt from such requests under law. For example, we need certain types of personal information so that we can provide our Services to you. If you ask us to delete it, you will no longer be able to access or use our Services.
Limit Use of Your Sensitive Personal Information
California residents have the right to limit our use of their sensitive personal information if we use such personal information to infer characteristics about them. To exercise this right, please visit our Limit the Use of My Sensitive Personal Information webpage or contact us at https://soporto.king.com/?type=privacy_policy. Your right to limit our use of such personal information is subject to exception. In some states, we will be required to obtain your consent before collecting your sensitive personal information.
Sale and Sharing of Personal Information; Targeted Advertising; Profiling
Under the laws of some states, consumers have the right to opt out of the sale of personal information or the sharing of their personal information with third parties for targeted advertising (also known as cross-context behavioral advertising or interest-based advertising).
We share certain information with third parties who do work on our behalf for the business purposes we describe above.
We also will allow third-party advertising companies to collect information about your activity on our Websites and in our Games and other Services for example through cookies, mobile ad identifiers, pixels, web beacons and social network plugins. These advertising entities use information they collect to help us provide more relevant advertisements and for other purposes described in our Privacy Policy. You can control the sharing of your personal information for targeted advertising through our Websites and Games and other Services in the following ways:
The personal information collected through these methods is associated with your browser or device, so if you would like to opt out for this information you will need to disable cookies or trackers as described above. Because your opt-out preference is stored in a cookie, if you reset your advertising ID or clear your cookies then we will not recognize your device or your choices, so you must opt out again. You will also disable non-advertising cookies through your browser or device settings.
King recognizes Do Not Track settings.
Personal Information Collected Through King Profiles: In addition to the opt-outs related to advertising above, we support state privacy laws by allowing residents to opt out of any other future sale or sharing of their personal information for targeted advertising by clicking here. You can also submit a request to opt out of sales by emailing us at privacy@support.king.com.
How to Exercise Your Access, Correction, and Deletion Rights
You will exercise any privacy rights to which you are entitled by submitting your request to us here or sending an email to privacy@support.king.com. To exercise your right to correction, please update your account information directly or send an email to privacy@support.king.com.
For security purposes, we will verify your identity - and will request information from you to do so - when you request to exercise your privacy rights. If you have an online account you use to interact with King, logging into your account will serve to verify your identity and request. We will request additional information if we believe your account has been compromised. If you do not have an account with us, or if we have reason to suspect that the security of your account is compromised, then we will request additional information from you to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information sought.
Some states permit you to designate an agent to make requests to exercise your rights as described above. We will take steps to both verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney.
Once we have verified your identity (and your authorized agent, as applicable), we will respond to your request as appropriate. If we are unable to complete your requests, we will provide you information about the reasons that we could not comply with your request.
Profiling
We do not engage in "profiling" in furtherance of decisions that produce legal or similarly significant effects.
Right to Non-discrimination
We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights, unless allowed under applicable law.
Appeals
Some state laws allow residents who are not satisfied with our response to their requests to appeal our decision by contacting us as described in the written notice we will provide to you.
Depending on how you interact with us, King will collect the following categories of personal information about you. For information about the purposes for which we use and disclose data, and additional potential disclosures of personal information, please see US residents section above.
We determine the retention period for each of the categories of personal information listed above based on (1) the length of time we need to retain the information to achieve the business or commercial purpose for which it was obtained, (2) any legal or regulatory requirements applicable to such information, (3) internal operational needs, and (4) any need for the information based on any actual or anticipated investigation or litigation.
California residents have the right to opt out of the sale or sharing of their personal information, as explained here.
We will collect your personal information in order to offer you the benefits and rewards you request. If we offer you the chance to participate in a specific program, your participation is optional. If you choose to participate, your participation will be subject to the applicable terms or conditions, and you can withdraw at any time. Your information has no real currency value or its equivalent.
California Shine the Light Law
Since 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not share our customer's personal information with third parties for their own direct marketing purposes, without their approval. For inquiries regarding our disclosure policy, please send us an email to privacy@support.king.com, or write us at: King.com Ltd of Level 3 Valetta Buildings, TRIQ NOFS IN-NHAR, Valetta, VLT 1103, Malta.
California Privacy Rights for Minor Users
Since January 1, 2015, California Business and Professions Code Section 22581 permits you, if you are a California resident under the age of 18, to view, correct, or remove information provided by you or publicly posted by you, by accessing your King Profile or another product or service as applicable and editing/removing your information. You will need your password to access your personal account. You may also send us an email asking us to remove certain posted content at privacy@support.king.com. In the alternative, you may write to us at King.com Ltd of Level 3 Valetta Buildings, TRIQ NOFS IN-NHAR, Valetta, VLT 1103, Malta. We will be happy to review, update or remove information and/or content as appropriate. Residual copies of information and/or content that have been removed from your account and/or the Services will remain in our backup systems. We will still retain your information to resolve disputes, enforce our Terms of Use or comply with legal requirements; in this case, your personal information will be blocked from use for any other purpose.
Under Nevada law, Nevada residents who have purchased goods or services from us may opt out of the "sale" of "covered information" (as such terms are defined under Nevada law) for monetary consideration to a person for that person to license or sell such information to additional persons. "Covered information" includes first and last name, address, email address, and phone number, or an identifier that allows a specific person to be contacted either physically or online. As discussed above, we share your information with certain third parties that we believe can provide you with offers and promotions for products and service of interest to you and in the other ways described above. We do not believe that our sharing in this regard would qualify as a sale under Nevada law. Nonetheless, if you are a Nevada resident who has purchased goods or services from us, you may submit a request to record your preference to opt out by emailing us at privacy@support.king.com. Please note we will take reasonable steps to verify your identity and the authenticity of the request.
If you have any questions or concerns about any of the matters in relation to this Privacy Policy, including to exercise any of your rights, then there are several ways of contacting us:
For information collected under this Privacy Policy, the data controller is King.com Limited. Our Data Protection Officer can be contacted here: dataprotectionofficer@king.com.